Use design to to achieve positive social impact
Whether you want to challenge equality, shake up the world of policy change or help women tackle ovarian cancer, you need to communicate your message clearly and effectively.
We believe design should be used as a tool to launch and strengthen brilliant projects. An intelligently branded website can be your vehicle for change. A compelling marketing campaign can frame difficult issues in a way that hard-to-reach audiences relate to. Distilling a process into an illustration can help readers digest how complex systems work.
To start a conversation, you need a voice
Amplify Northern Ireland is a movement facilitated by The Young Foundation to help communities across Northern Ireland tackle inequality.
We worked with The Young Foundation to help communicate the narratives that had emerged from months of research and dialogue with people living in Belfast, Derry-Londonderry and Enniskillen.
We created a brand identity that gave the initiative a friendly, approachable face, allowing local outreach workers assure the community of their ambitions. We also transformed months of interviews into a set of large-scale illustrations to engage with the community at local events. The final stage was consolidating the research and projects that had emerged as a result of the movement into an online report.
Add a human touch with illustration
National Housing Federation are the voice of affordable housing in the UK. They support housing associations to deliver better social housing and green, healthy neighbourhoods. NHF are communicating complex issues around housing management, bill reforms and regulations so it’s important the look and feel of the website demonstrates their brand values; accessibility, unity and trust. We developed a unique illustrative style for them to apply across the site which supports their values and also provides a consistency that helps members feel secure throughout their journey.
Knowledge from the margins
The Participate initiative is providing high quality evidence on the reality of poverty at ground level, bringing the perspectives of the poorest into the post-2015 debate.
In 2012 IDS co-convened ‘Participate’, an initiative that aims to bring the perspectives of the poorest into the policy-making debate. We supported the team at various stages of the project, from launching the brand identity, to the design of workshop materials, to summarising the project in a 70 page Anthology. It was very important that two years of research were reflected in a way that readers could digest. The Anthology covers hugely complex reflections on the shift of power in policymaking in order to provoke systemic innovation.
A key role for 05creative was to distill diagrams developed by the academic research team into digestible illustrations that visualised how complex systems work.
You can view the Anthology ‘Knowledge from the margins’ here or download in full here.
A tool to help women tackle cancer
When women are diagnosed in the early stages of ovarian cancer they have a 90% chance of surviving for more than five years. This reduces to 22% when diagnosed in the later stages. Web development agency Electric Putty invited us to work with them on the development of a Symptom Diary app for their client Ovarian Cancer Action. With the goal of increasing earlier diagnosis, the app enables women to track frequency and severity of symptoms and present a summary to their GP.
We developed the styling, look and feel of the interface based on Ovarian Cancer Actions’ existing branding.
Raising awareness for Kingston Hospital’s dementia friendly wards
48% of Kingston hospital in-patients over 75, have or are suspected of having dementia. The hospital are developing a dedicated dementia centre and redesigned elderly care wards as a response.
We created an identity to help the the Dementia Appeal campaign build recognition with current and potential supporters. The identity is the foundation for all of the important fundraising materials moving forward. It will become the symbol donors associate with a great cause.
The project is ongoing, so far we have applied the identity across banners, t-shirts, money tins and more.
05 go way beyond being just a design agency. I'd consider them a brand development agency that’s also able to do kick-ass design.
Dirk Metzger, Crucial Path Media